Shivani Jha
3 min readSep 27, 2018

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why nobody is reading what you are writing ?

Building a website and creating new content. yes, It’s exciting and pleasant but why no one is coming to your website?

yes, I know most of us buy a domain and built a website while spending gazillions of money on building it but what about the copy. your website may be the most attractive website in this world but If your copy sucks then please leave the idea of building an online business.

If you really want to understand what it takes to create headlines that makes someone click on that e-mail or on that sales page or even the blog post and what excites the reader to go through each and every line of your write-up.To understand all of these things you need to do understand a word

“COPYWRITING”. The words that make you feel “aha" and the lines that make up your brain.

Most of the people get it wrong about this topic. It’s the most underrated skill that nobody takes time to develop but its worth is more than any skill you can learn to boom your business.

“write every sentence like nobody wants to read it” — yes, a good copywriter has to understand this.

  • It makes your text feel alive

Yes, Do you know the difference between these two?

The opt-in page of hustle e-mail.

“ your smart, good looking friend that sends you an e-mail each morning with all the tech and business news you need to know for the day. “ ( a persuasive way of intriguing curiosity)

( sign up today and climb abroad our growing pirate ship)

and the other one

please confirm subscription

“ Yes subscribe to my list” ( like you are owning them, remember they are not yet your audience).

I think the difference is clear in the way they are relating and persuading the reader to keep his eyeballs.

  • Keep the text concise

While writing we often get in flow by words but too much information nowadays can be irrevelant.

while introducing your product or service just tell them what’s relevant and what is their that has to be told effectively.

often times we forget “ Less is more”

  • Avoid cliched ‘ marketing speak

Standing out from the crowd is quite important.

You need to aim your clients in a different way without using the simple and common jargons like this — “ When You succeed , we succeed with You. When you dazzle your Clients, we dazzle ours”

Isn’t it confusing and the high number of potential clients were confused enough to go somewhere else.

“If you confuse them, You loose them”

It all sums up in If you are not able to hook people and made them to read the next line then you have to work on your copy…….

hope this helps..😊

thanx for reading …..

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